7 Famous Lettermark Logos
A lettermark is a type of logo consisting wholly of an abbreviation —
usually a company’s initials. When building a brand, companies often do
so using lettermarks. This is especially true when a company’s name may
be hard to pronounce, or when there is difficulty translating a
company’s name when doing business on an international level.
One thing to keep in mind, however, is that while the use of
lettermarks can be very effective, they are not an effective solution
for every company. Lettermark logos are better suited to
companies that have a marketing budget large enough to allow them
the time and money needed to educate the public on what their
lettermark actually means.
The lettermarks listed below have been very effective in
strengthening their respective company’s branding efforts, so much so
that when we see them, we immediately know which companies they
represent.
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